Sandi Smith has helped thousands of clients get more business through her marketing strategies, web site and copywriting formulas, and millionaire mindset. More than 100,000 people have read her books and articles, used her training and coaching tools, or heard her speak at conferences. With 25 combined years in Fortune 500 management and as a woman business owner, Sandi is known for her bottom-line business focus, her positive feminine leadership approach, and a straightforward communication style.

Sandi is one of a handful of women in the world who has co-piloted a tiny six-seat, single-engine airplane over the oceans and around the world. Her book, Following Amelia: A Modern Day 'Round-the-World Flight, describes her death-defying adventure along with the two award-winning humanitarian trips she managed to fit in along the way. She has written four additional books and over 500 articles for clients such as Microsoft, Intuit, and the American Institute for CPAs. Sandi is a CPA, a CITP (Certified Information Technology Professional), and holds an MBA in IT from the University of Dallas. She also holds a MS in Applied Cognition and Neuroscience.

Sandi's Story

My entrepreneurial story starts when I was laid off in the slowdown of the early 1990's. The next 3 years were really angst for me. I couldn't get a job. I looked for a job for a while, but my heart wasn't into it, and I felt like I was fighting an uphill battle. At the same time, I was too scared to start my own business; I was frozen in inaction. It petrified me to have to earn and be responsible for my own paycheck. Even though I had part-time business ventures going on the side since I was 13, I had always had a corporate job with a steady paycheck.

I started volunteering, procrastinating making any career move whether it was to get another job or start a business. I was also going through a divorce, so "a man was not a plan," as they say. The severance, unemployment money, and my savings were running out fast, and I had to do something pretty soon. I finally got a break training people on computers. I became one of the most reluctant entrepreneurs in history.

Most of my clients in the first five to six years came to me and asked me to do things: write books, give speeches, teach a class, fix their QuickBooks, and develop a web site. After a few years of doing a variety of services for clients and burning out really fast, I discovered I loved the mix of skills required in creating web sites. But I was missing a big required skill: marketing.

I knew that in order to do the web sites right, I had to know marketing. I knew NOTHING about marketing. I had to learn marketing and learn it fast.

One of the first sites I did was a Toastmasters club site. We got so many new members from that site, everyone was shocked. I then took a paying client, and hours after we got the site up, they called me and said they already got business. I took another client and the same thing happened. I was excited! I looked back over what I did, and found the formula so I could repeat it for more clients. After hundreds of sites and millions of dollars in new business for my clients, the rest is history.

Today what I love to do is help professionals who are what I call "reluctant marketers." I can relate to them 110%! I wish there had been someone to help me in the 1990s. For three years, I was a reluctant entrepreneur and for eight years, I was a reluctant marketer. But then I got it. And now I help my clients get and retain more clients, boost their revenues, and exponentially grow their businesses.